In February 2011, the Syrian Business Projects (SBP), one of the companies of Antar Group, signed an agreement with "Virgin Stores" for the opening of Virgin Megatores in Syria.

Negotiations are in process with Shahba Mall for the opening of the first Virgin Megastore in Syria, in a store of 1500 sq. meters. Also SBP is seeking an appropriate location with the same surface to be the first Virgin Megastore in Damascus.

SBP aims at participating in the development of both foreign and Arab culture in Syria, and the magastores, as they are all over the world, will display a wide variety of books, state-of-the art technology in audiovisuals and telecommunications, in addition to music and DVDs.